Technology Innovation in SEO — Adrien Menard // Botify

Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. SEO is now seen as a performance marketing channel and this has led to SEO teams needing to deliver a greater impact. In response, Botify created tools and analytics to implement organic search marketing strategies faster. Today, Adrien talks about some emerging trends in SEO.
About the speaker

Adrien Menard

Botify

- Botify

Adrien is the CEO and Co-Founder of Botify

Show Notes

  • ·02:03 - Emerging technology in the SEO space The SEO industry has been leaning too heavily on human implementation. But, with the i ovations coming from SEO vendors, optimizations that took weeks or months will eventually take place automatically. ·03:43 - The future of technical SEO optimization Content production will still require the human touch and still be produced by humans. However, technical optimizations will take place automatically. ·04:41 - Automation of the indexation process Automatic optimization of the internal linking structure of a website is available to ensure that the content on it is seen by search engines once published. Theres also a way to automatically co ect websites with the Bing API through the fast index process. ·06:56 - How Botifys platform differs from large enterprise-focused companies Botifys platform is the one that currently helps with decision-making and implementation. Furthermore, rather than scraped data, first-party data provided by clients through the GSE API is used ·10:29 - Using Botifys analytics to help clients understand the true impact of SEO Botifys entire data model is co ected to the clients web analytics. So, first click or last click impact of organic search marketing can be proved and enables clients to request more budget and prove SEOs value.

Episode Summary

  • ·"Over the past 10 to 15 years our industry has been leaning too much on human interactions, human implementation. Were convinced that there is room for i ovation, especially i ovation in automation." -Adrien Menard, CEO, Botify ·"Optimizations that were taking weeks or months to implement will actually be done automatically or almost automatically through i ovative capabilities that most of the SEO vendors are currently working on." -Adrien Menard, CEO, Botify ·"In 90 days, a North American client of ours increased their traffic from Bing by 11%. In that period, there was an additional half a million dollars in revenue for them." -Adrien Menard, CEO, Botify ·"We use first-party data provided by the clients through the GSE API. Its very important for our customers to be able to rely on real trends, real impressions, keywords, and real clicks provided by the GSE API." -Adrien Menard, CEO, Botify ·"Our entire data model is co ected to the web analytics of the clients so we can prove the first click or last clicked impact of organic search marketing and the total revenue mix of the clients." -Adrien Menard, CEO, Botify
About the speaker

Adrien Menard

Botify

- Botify

Adrien is the CEO and Co-Founder of Botify

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